Becoming an Information-Enabled Organization

What do Airbnb, Amazon, Uber, Facebook, Netflix, and Spotify have in common? They are all information-enabled companies that grow at an exponential rate (up to ten times faster than the competition) and do so with appreciably fewer resources than their competitors.

To protect their turf from a capable, innovation-powered adversary, forward-thinking leaders are looking to protect the organizations they serve from disruption. Attend this session led by content strategy guru, Scott Abel, The Content Wrangler, to discover the common characteristics and capabilities that allow exponential growth organizations to outperform and outmaneuver the competition.

What can the audience expect to learn?

To effect change in the organizations we serve, content professionals must have a solid understanding of what it means for an organization to be information-enabled. We must be able to explain the benefits of information-enablement (capabilities not available to our competition) in ways that are easy for the leaders of the companies we serve to understand and act upon.

Meet the presenter

Dubbed “The Content Wrangler,” Scott Abel is the Founder and President of The Content Wrangler  Inc, a global content strategy consultancy. Scott Abel is a content management strategist and exponential growth evangelist. He specializes in helping content-heavy organizations improve the way they author, maintain, publish and archive their information assets.

Scott publishes a series of content strategy books for XML Press and is the producer of several content industry events including Technical Documentation Roundup and Information Development World.

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