Research as a Common Denominator for Cross Collaborative Success

How you ever came away from a workshop thinking, “what was the point of this”? Have you ever participated in a workshop and felt, “Did I have an impact”. Are you trying to facilitate a workshop with high stakeholder tension? The IBM Cloud content experience team will share our case studies of two instances of how research paved the way by kicking off the workshops with user generated insights and data.

What can the audience expect to learn?

We will walk through two case studies of how user research was planned, executed, and presented for design thinking workshops involving our multidisciplinary product team. Attendees will walk away with an understanding of how to leverage a KANO model for prioritizing features and how to set up a content journey playback template.

Meet the presenters

Mina Adame is a Product Designer for IBM Cloud. Mina uses design to engage, empower, and propel learning experiences for the platform. In her free time, she helps with Diversity and Inclusion efforts in regards to the tech space.




Missy Yarbrough is a Product Designer for IBM Cloud. Missy collaborates with various internal stakeholders from multidisciplinary teams to bring about better cloud platform experiences. She also enjoys introducing and discussing the value of design in everyday life activities. When she’s not in the office, she is often traveling, listening, and observing people’s incredible ways of fulfilling life.


⇐Return to Agenda