What I Learned From Data to Influence My Content Strategies Decisions

How many times have you heard “your docs could be better” without any accompanying actionable details?

I’ll share different metrics we’ve leveraged for making strategic decisions about our content experience. Examples will include actual data for areas like ContentOps, Design, Development, and Content.

What can the audience expect to learn?

This talk will empower writers, content strategists, and other content creators to use data to impact decisions.

Meet the presenter

Jenifer Schlotfeldt is a senior content strategist and the content experience architect for IBM Cloud. Jenifer leads a team of software engineers and content designers that own the IBM Cloud Content Experience. Not only is the team supporting the continuous delivery of the IBM Cloud Docs and API Docs, but they also embrace DevOps and Design Thinking practices. She is also the co-author of DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA, published in 2011.


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