Customer First! Tailor your content to the features customers really use

We create content for our customers. But this content can be quite overwhelming for them if a product has many features and they can decide which to use. They just want to know about the features they actually use.
What can you do, to create more relevant content for your customer?
Find out various possibilities how you can make your content more specific during writing like using profiling or metadata. And see how you can make the customer experience even more specific on your output channel.

What can the audience expect to learn?

We’ll show how you can create your content more specific to different customer groups. Find out how your content creation can be combined with the presentation in your output channel to make life easier for the customer.

Meet the presenter

Carsten Brennecke is User Assistance Architect in the central User Assistance Concepts & Architecture team at SAP since more than 15 years. He has a strong background and long-year experience in info architecture and coordination of large software documentation sets as well as in DITA-based documentation creation.