How Jane Says, Does, Feels, and Thinks about Docs

Ever wonder what Design Thinking is? Or how you can apply it to documentation? We’ll share with you examples and show you how to work with user personas, empathy maps, and journey maps to align your team and improve the content experience.

What can the audience expect to learn?

This panel includes a Content Strategist, Design Researcher, and two Designers. They will help you to understand how to apply design thinking to docs.

Meet the presenters

Jenifer Schlotfeldt is the Content Experience Architect for IBM Cloud, leading a team of software engineers, designers, ContentOps, and content designers. Not only is the team supporting continuous delivery of the IBM Cloud Docs and IBM Cloud API Docs, but it also embraces DevOps and Design Thinking practices. She is also the co-author of DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA.




Mina Adame is a Product Designer for IBM Cloud. Mina uses design to engage, empower, and propel learning experiences for the platform. In her free time, she helps with Diversity and Inclusion efforts in regards to the tech space.




Missy Yarbrough is a Product Designer for IBM Cloud. Missy collaborates with various internal stakeholders from multidisciplinary teams to bring about better cloud platform experiences. She also enjoys introducing and discussing the value of design in everyday life activities. When she’s not in the office, she is often traveling, listening, and observing people’s incredible ways of fulfilling life.





Mallory Anderson is a User Researcher for IBM Cloud. Mallory leads generative and evaluative research for platform teams working to improve the user experience of finding and consuming content on the platform. She connects her team(s) with users and works closely with Designers to help facilitate the Design Thinking process to align teams around real user needs.


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