Preparing Your Content for Intelligent Machines

Intelligent agents and AI-powered cognitive content solutions perform best with machine-ready content—intelligent content designed to be read by humans and processed by computers. To deliver the right answer to prospects and customers who have questions, you’ll need to optimize your content production approaches and begin crafting content with the precision humans appreciate, and machines require. The path to intelligent microcontent is the next step in our journey in structured authoring. Microcontent will open up new channels for our content while improving delivery across existing channels.

What can the audience expect to learn?

Attend this session to better understand the need for intelligent microcontent and its applicability to chatbots, voice interfaces, and intelligent agents. We will explore (a) impact of microcontent and focus on smarter, richer, compact content; (b) the importance of standardized metadata and classification; and (c) use of information typing to support intended reader response.

Meet the presenter

Joyce Lam’s recent technical writing experience has focused on content automation. Her background in video game development drives her enthusiasm for user experience and intuitive design. Joyce draws her creativity from a love and mastery of music, writing, arts, and design. She is currently president of STC Toronto, and is passionate about helping fellow technical communicators succeed while raising the standards for the industry.


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