The Secret Life of Content

What is the journey that content follows in your organization? It sounds like a simple enough question. Even harmless. It turns out, though, it is a difficult question. It is a question that can lead us to open doors that may not have been opened in a long time and others that some might prefer not to see opened at all. But it is a question we must ask if we really want to improve how our organizations work and how we ultimately support customers on their journeys. This talk is about the opportunity that stands before us, as professional communicators, to start making a serious impact on how our organizations function. And amid the digital revolution that is heralding the fourth industrial age, and these forces are very real, we can see how fundamentally important it is to improve the flow of information content within organizations and between organizations and their suppliers, partners, regulators and customers. While this may all sound very futuristic and visionary, this topic could not be more practical or pressing. It is an opportunity that we cannot miss.

What can the audience expect to learn?

This talk will likely introduce a variation on the “journeys” concept – introducing the idea of “content journeys” as a way to think about the work of information development differently. It is a broadening of the landscape where the work of communicators should find application everywhere.

Meet the presenter

Joe is the Managing Director of Gnostyx Research Inc. (, where he provides objective and research-based guidance on the strategic use of content technologies. A veteran implementer, he has overseen dozens of content management projects in a variety of industries and in organizations ranging in size from start-up ventures to global enterprises. He has been known to say that he is really a management consultant who happens to be having an illicit affair with DITA. He is a member of the CIDM Advisory Council, blogs as the Content Philosopher (, and is still working on a book about the effective and sustainable management of content and content technologies.


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